TheMuBa

From the very beginning, the Client expected the project to attract a lot of attention which would convert into traffic. We had to make sure that the site is ready for high numbers of users and prepare specialized software to broadcast live spectacles to thousands of people simultaneously. Using advanced cloud solutions such as Microsoft Azure, Cloudflare or Akamai we delivered a safe and efficient application.

By separating the project into two applications using the Azure cloud the client has the ability to manage server resources between particular spectacle broadcasts. This type of solution allows for serving immense traffic without any downtime or limiting the availability of other spectacles or the home page of the project.

Another important aspect from the point of view of the client was enabling viewers to watch spectacles wherever they went. Thanks to RWD technology and the fact that the player is ready for use with mobile devices it is also possible, and very enjoyable.

The client also wanted a highly advanced cross-selling functionality to increase sales of additional materials, merchandise and behind-the-scenes content, which were only to be made available for online viewers.

The project turned out to be very successful thanks to a simple purchasing path, with conversion rates reaching 20%!